This project focused on creating a full visual campaign for Sons & Daughters, a faith-rooted streetwear brand. The shoot was designed to balance clean studio shots with gritty outdoor elements, highlighting the brand’s message-driven apparel in both controlled and natural environments.

The work included styled product photography, model direction, and composition that emphasized typography, textures, and the garments’ message-forward identity. A consistent color palette and lighting style helped tie the various scenes together, making the assets cohesive across their e-commerce site, social media platforms, and digital marketing campaigns.